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ABOUT US
“I moved from one white ball to another!”
Gaure established Anāash in 2020 from her home in New Delhi, with a strong vision of bringing back pearls into fashion, not only for our grandmothers and mothers but for all age groups and genders.
Gaure spent over a decade in the world of competitive golf and was ranked India’s number one lady Golfer for 4 consecutive years.
Reflecting an extension of Gaure’s personality in the brand, Anāash expresses simplicity, versatility and understated style in all its luxury easy-to-wear designs, which can be effortlessly worn round the clock.
Today, Gaure has grown Anāash beyond jewellery into comfort-driven fashion, birthing a new brand called Aur, communicating understated luxury made to move with you, designed to celebrate the bodies of women, empowering them to champion self-love and confidence.
AUR
Our skin-friendly clothing line, Aur, speaks understated luxury, reflecting a philosophy of less being more.
Understanding that comfort is as important as style is, our designs are fashioned to move with you, crafted to ensure a flattering fit, enhancing your natural form without compromising on the ease of wear. We discovered a wealth of names for our pieces, meaning beauty and love in different languages, to celebrate the diversity that makes our world so vibrant.
In a world of fleeting trends, we stand for slow-fashion and timeless appeal. Our clothes are characterised with breathable and organic fabrics, clean lines, muted colours and subtle details that radiate finesse.