Gaure established Anāash in 2020 from her home in New Delhi, with a strong vision of bringing pearls back into fashion, not only for our grandmothers and mothers, but for all age groups and genders.

Gradually venturing into comfort luxury clothing too, Anāash is now a one-stop shop for all things fashion.

Reflecting an extension of Gaure’s personality in the brand, Anāash expresses simplicity, versatility and understated style in all its luxury easy-to-wear designs, which can be effortlessly worn round the clock.


Our skin-friendly clothing line, Aur, speaks understated luxury, reflecting a philosophy of less being more.

Understanding that comfort is as important as style is, our designs are fashioned to move with you, crafted to ensure a flattering fit, enhancing your natural form without compromising on the ease of wear.We discovered a wealth of names for our pieces, meaning beauty and love in different languages, to celebrate the diversity that makes our world so vibrant.

In a world of fleeting trends, we stand for slow-fashion and timeless appeal. Our clothes are characterised with breathable and organic fabrics, clean lines, muted colours and subtle details that radiate finesse.